There is a reason for everyone to buy solar.
Americans have always prided themselves on self reliance. Here is something you can do as an individual to reduce our country's reliance on foreign oil: generate some of your own energy using the sunlight that falls on your house everday. You can also reduce your dependence on the local electric utility.
Installing a solar system today means you won't have to worry about the price of electricity in the future. Solar modules generally have a warranty of 25 years and may last much beyond that.
Solar energy generates no pollution. Even when considering the manufacturing needed to produce the equipment, a solar electric system has a net positive effect.
While most utilities do little to encourage solar, it has a great benefit for them. By generating electricity at the time when peak demands generally occur, the utility has to provide less and will be better able to supply demands. The more solar installed in your area, the less likely it is you will experience brownouts.